July 14th, 2010 
Stephen R. Beck asked:
Online web conference provides you with a number of options at your disposal that you cannot get in any other type of presentation type. Here are some of the options that are available to you when you use webinar trainings to sell the products and services your company offers.
1. Question boxes
This is useful to allow any participant who is connected to the webinar to be able to type a question for you to answer. You can choose to address the question immediately or address it at a later point on the webinar. Sometimes I will open up the webinar at the end of the presentation for questions from the participants. You cannot do this on a teleseminar. In fact, it is difficult to do this in any other format.
2. Make the most of your presentation
With an online webinar you can use PowerPoint presentations to your advantage. Unlike a teleseminar, a webinar allows your participants to be able to not only hear you but also follow along with you on a PowerPoint presentation that you walk them through. This gives them a visual feel for what you are explaining to them and increases their comprehension level.
3. Conduct an exit survey
Once you conclude your online web conference you can survey your participants. There is a lot of value in this. You can ask them what they liked best about the webinar as well as if they would recommend it to others. There are a number of ways this can help you. For instance, based on the responses, you get a good idea who is interested in your products and services. You can then target your follow-up based on those responses. It also allows you to generate testimonials from the survey.
4. Total involvement of listeners
Webinars are very effective. They are an excellent form of influencing your prospective customers. They engage multiple senses. You can be heard, you can be seen and they can interact with you. Because there is involvement on multiple levels it increases the perceived value much higher than other forms of selling. It is far superior then just hearing someone. It is better than just reading words. Hearing and seeing your inflections give you the ability to better express abstract ideas.
5. Allow you to involve their emotions.
An online web conference gives you the ability to show as well as tell. If you sell software, you can demonstrate how it works. If you have pictures of your product you can show those. For instance, on a webinar I hosted, I showed the participants pictures that I took on trip to Ireland. This is far superior to just trying to describe these pictures in verbal or written words alone.
Other items you can show are websites, membership websites and virtually anything that will help you to make sales. If you have a retail store, you can show the products that you sell there. Business webinars do a fantastic job at getting the sale. The power is found in the ability to stir up the emotions of the participants and get them to interact with you, which drives the sales process.
I am not saying that you should never use other selling strategies. I use them as well. I have just found that an online web conference works very well and I do them continuously as a result.
Kenneth
Online web conference provides you with a number of options at your disposal that you cannot get in any other type of presentation type. Here are some of the options that are available to you when you use webinar trainings to sell the products and services your company offers.
1. Question boxes
This is useful to allow any participant who is connected to the webinar to be able to type a question for you to answer. You can choose to address the question immediately or address it at a later point on the webinar. Sometimes I will open up the webinar at the end of the presentation for questions from the participants. You cannot do this on a teleseminar. In fact, it is difficult to do this in any other format.
2. Make the most of your presentation
With an online webinar you can use PowerPoint presentations to your advantage. Unlike a teleseminar, a webinar allows your participants to be able to not only hear you but also follow along with you on a PowerPoint presentation that you walk them through. This gives them a visual feel for what you are explaining to them and increases their comprehension level.
3. Conduct an exit survey
Once you conclude your online web conference you can survey your participants. There is a lot of value in this. You can ask them what they liked best about the webinar as well as if they would recommend it to others. There are a number of ways this can help you. For instance, based on the responses, you get a good idea who is interested in your products and services. You can then target your follow-up based on those responses. It also allows you to generate testimonials from the survey.
4. Total involvement of listeners
Webinars are very effective. They are an excellent form of influencing your prospective customers. They engage multiple senses. You can be heard, you can be seen and they can interact with you. Because there is involvement on multiple levels it increases the perceived value much higher than other forms of selling. It is far superior then just hearing someone. It is better than just reading words. Hearing and seeing your inflections give you the ability to better express abstract ideas.
5. Allow you to involve their emotions.
An online web conference gives you the ability to show as well as tell. If you sell software, you can demonstrate how it works. If you have pictures of your product you can show those. For instance, on a webinar I hosted, I showed the participants pictures that I took on trip to Ireland. This is far superior to just trying to describe these pictures in verbal or written words alone.
Other items you can show are websites, membership websites and virtually anything that will help you to make sales. If you have a retail store, you can show the products that you sell there. Business webinars do a fantastic job at getting the sale. The power is found in the ability to stir up the emotions of the participants and get them to interact with you, which drives the sales process.
I am not saying that you should never use other selling strategies. I use them as well. I have just found that an online web conference works very well and I do them continuously as a result.
Kenneth
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